Branding

Brand Pillars

Our brand pillars are the building blocks that define who we are. They represent the values and attributes that make SUNY Geneseo special, and support our brand platform to tell our story. Click the shields below for more information on each pillar.

Brand Visuals

Our brand image expresses who we are and sets the tone for how we visually represent ourselves. In enhancing the College's current wordmark with a distinctive icon, SUNY Geneseo's logo now represents a more accurate visual reflection of who we are—and helps us tell our story more effectively. With elements that give a nod to the College’s most iconic landmark, Sturges Hall, and Geneseo's founding year, 1871, the enhanced logo adds strength and flexibility to our visual identity.

Information on where and how to use this new addition to the SUNY Geneseo logo can be found in the college's style guides, including details on other graphic elements and color choices.