For Immediate Release — October 3, 2003

"MIXED MESSAGES, MIXED MEDIA"

WEEKLONG PROGRAM AT GENESEO

TO EXPLORE DIVERSITY IN MASS MEDIA

GENESEO, N.Y. — To raise student awareness and understanding of the strong and pervasive influence of today’s mass media, SUNY Geneseo’s Cultural Harmony Week 2003, Oct. 18-24, will focus on developing media literacy as it relates to issues of human diversity. Faculty, staff, alumni and the general public are also encouraged to attend some of the varied events being planned.

"The American public has become an avid consumer of images, sound bites and the printed word, through television, film, music, video games and the Internet," says SUNY Geneseo Director of Multicultural Affairs Kelly Clark, "all of which affect how we perceive, understand and interact with the world around us."

Highlights of this year’s Cultural Harmony Week include:

• The first President’s Lecture on Diversity, at 4 p.m. on Monday, Oct. 20, in the Robert W. MacVittie College Union Ballroom. Jeffrey Milem, associate professor, University of Maryland. Milem is widely recognized as an expert in the area of racial dynamics in higher education. He has been commissioned to do research by the Harvard Civil Rights Project, the American Council on Education, and the American Educational Research Association’s Panel on Racial Dynamics in Higher Education. This event is free and open to the public.

• The keynote lecture, at 8 p.m. on Tuesday, Oct. 21, in Wadsworth Auditorium. "Spitfires, Latin Lovers and Bandidos: The Latino Image in Film," delivered by actor Alma Martinez, will explore stereotyping and reality in story lines, characters and images. Martinez is a member of the theater arts faculty at the University of California, Santa Cruz. This event is free and open to the public.

• The Annual Oxfam Hunger Banquet, at 6 p.m. on Wednesday, Oct. 22, in the College Union Ballroom. Tickets cost $5, available at the door, with 100 percent of the proceeds to benefit Oxfam America.

• The Celluloid Closet: The portrayal of gays and lesbians in film, at 8 p.m. on Oct. 22, in the Bailey Auditorium (135). This film presentation and discussion program is free and open to the public.

• The International Film Series Presents: "El Tango en Broadway," at 7 p.m. on Thursday, Oct. 23, in the Bailey Auditorium (135). This film presentation and discussion is free and open to the public.

• "Virtual Realities – The Impact of Video Games," a lecture and multi-media presentation by Jemeul Johnson, at 7 p.m. on Oct. 23, in Newton 203. Johnson is project coordinator for the Community Computers for Rochester Project, operated by Science Linkages in the Community, Rochester N.Y. He has studied both media and print communications at Rochester Institute of Technology and Chowan College in North Carolina. His involvement with the media arts, and gaming in particular, started two years ago when he was one of the principle owners of EFEntertainment, the producers of one of the largest electronic gaming expositions on the East Coast.

This will be the fifth annual Cultural Harmony Week at Geneseo, which was launched as a co-curricular enhancement to the college’s social sciences core and non-Western traditions requirement. To find out more about this year’s Cultural Harmony Week, see http://www.geneseo.edu/~multcult.

For more information, contact Kelly Clark, by phone at (585) 245-5620, or by e-mail at clark@geneseo.edu.

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