Enrollment Management
At SUNY Geneseo, we proudly stand as a premier public honors college, grounded in the liberal arts and fueled by critical thought. Our vibrant academic community promotes intellectual curiosity and interdisciplinary exploration, while our commitment to integrative and applied learning empowers students to translate knowledge into real-world impact.
Purpose & Vision
Enrollment Management collaborates across the Geneseo campus to support students from their first interaction through graduation, and beyond. Guided by a strategic, data-informed approach, our division upholds ethical standards, data integrity, and transparency throughout the student journey.
Who We Are
Enrollment Management includes:
- Enrollment Operations & Student Engagement
- Undergraduate Admissions
- Graduate Admissions
- Financial Aid
Together, these departments deliver a student-centered experience that spans from prospect to enrollment to degree completion.
Our Strategic Priorities
Access and Affordability • Outreach • Student Success
Driven by a collaborative and community-based strategic plan, Enrollment Management leads Geneseo’s efforts to build a holistic enrollment framework, rooted in data-informed decision-making and a student-first philosophy.
Focus Areas & Future Vision
Our five-year enrollment strategy leverages current data and predictive modeling to shape outreach and marketing plans that advance enrollment goals. Key initiatives include:
- Expanding audience reach
- Enhancing targeted messaging across key demographics
- Engaging students throughout their full campus lifecycle
This shift to a lifecycle model enriches the student experience at every stage—from prospect to matriculation, graduation, and alumni engagement—ultimately improving yield, performance, retention, and student success.
The strategic plan supports six key priorities aimed at stabilizing enrollment, enhancing retention, and providing comprehensive support to every student throughout their Geneseo journey.
- 1. Expand the number of first-generation students to represent 30 percent of the overall student population by 2027.
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Desired outcomes and actions:
- Growth in the number of formalized partnerships with community-based organizations focused on college prep.
- Percentage growth of enrolled Pell students
- Expanded number of first-generation student prospects and inquiries.
- Growth in submitted and completed applications of first-generation students.
- Increased enrollment of students that identify as first-generation.
- Expanded number of on-campus programs and events focused on first-generation students.
- 2. Decrease post-graduation college-related debt by 10% by 2027.
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Desired outcomes and actions:
- Reduction in the number of students withdrawing and not persisting because of financial hardships.
- Increase in the number of foundation grants for new students based on financial need.
- Increase the number of need-based continuing student grants awarded by the Foundation.
- Growth in the percentage of students participating in Federal work study.
- Expanded number of first-generation scholarships awarded to students.
- Lower percentage of students receiving the maximum federal loans.
- 3. Increase transfer enrollment to represent 25 percent of the overall student population by 2027.
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Desired outcomes and actions:
- Increased engagement with community college advisors and other stakeholders at the college.
- Growth in the number of new 2+2 articulation and guaranteed transfer agreements with community colleges.
- Growth in transfer applications.
- Improved transfer application completion rates.
- Increase in the number of transfers admitted to the college.
- Improve the timeline for admitted transfer students receiving a credit evaluation.
- Improved yield of transfer admits.
- Growth in transfer enrollment.
- Improved persistence and graduation rates of transfer students.
- Increase in foundation awards for transfer students.
- 4. Increase out-of-state enrollment (domestic and international) to represent 10% of the overall student population.
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Desired outcomes and actions:
- Expanded number of in-person and virtual recruitment and outreach events designed to attract out-of-state and international students.
- Growth in the number of out-of-state and international high school visits and college fairs.
- Growth in the number of recruitment events hosted by alumni volunteers (e.g., college fairs, alumni interviews).
- Growth in out-of-state and international applications.
- Improved out-of-state and international application completion rates.
- Increase in the number of out-of-state and international students admitted to the college.
- Improved yield of out-of-state and international admits.
- Increased out-of-state and international enrollment.
- 5. Graduate Enrollment Goals: Expand graduate enrollment by 100 students through new program development by 2027.
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Desired outcomes and actions:
- Expanded number of in-person and virtual recruitment and outreach events designed to attract new graduate students.
- Growth in the number of new graduate programs (majors, micro-credentials).
- Grow graduate prospects and inquiries.
- Growth in graduate applications.
- Improved graduate application completion rates.
- Increase in the number of graduate students admitted to the college.
- Improved yield of graduate admits.
- Increased master’s enrollment.
- 6. Engage 250 pre-college summer high school students (in-person and virtual) by 2027.
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Desired outcomes and actions:
- Expanded number of MOU/ partnership agreements to host summer programming on Geneseo’s campus.
- Growth in the number of pre-college summer prospects and inquiries.
- Growth in pre-college summer applications.
- Increased number of low-income, first-generation students enrolled in summer programming.
- Growth in overall pre-college summer enrollment.
Admissions Dashboard
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Transfer Student Dashboard
Access the full screen version of the transfer student dashboard.
